Is website chat the right move for your business?

It is Convenient for Your Customers

Website chat allows your website visitors to have a real-time conversation with your business without picking up the phone. Most customers prefer to not talk on the phone if at all possible. Especially for simple questions that don’t require a long explanation or deeper conversation to answer.

It Increases Sales

Website chat puts customers at ease when they are buying something that they have not seen or experienced in person. As they have time to think and evaluate, engaging with the business via chat also assists in minimizing purchasing errors and buyer’s remorse. A study done by Forrester shows that website visitors who use website chat are 2.8x more likely to purchase than those that don’t.

You Can Provide Quicker Response Times

Offering website chat as an option is actually more cost-effective and requires less manpower than conventional means like answering emails or phone calls. Most staff can manage several chat conversations at a time vs one phone call or email.
This means they’re able to provide answers faster than it would take to respond to an email. For visitors, this means queries are addressed faster. It’s a win-win situation for everyone.

It Grows Your Marketing Efforts

Most website chat software has an intake form, the contact details of the visitor are captured along with the chat transcript. Details like name, email address, and phone number allow the business to reach out to the customer for follow-up.

Let’s say a visitor used your website chat software to request more info on the skin laser treatment offered on your website but did not convert. You can proactively reach out to the contact with a special deal that may excite the contact into becoming a customer.

It Can Improve Your Customer Service And Customer Loyalty

The immediacy and the convenience of website chat will help to provide faster solutions to issues your customers may be experiencing, provide you with the opportunity to upsell items, and enhance customer loyalty.

More businesses are recognizing the benefits of having chat software incorporated into their website design. Website visitors value the opportunity to communicate with your business in a quicker and more relaxed timeframe. Also, several studies have confirmed that it helps businesses generate more sales.

By adding chat capabilities to your website, you will be able to stand out from your competitors who still rely on telephone connections. Here’s your chance to earn more revenue from your website visitors by implementing website chat software your website.