Jenny Purington - Michelle Witthaus
Jenny Purington - Michelle Peters - Deb Smith
Northwest Media - Brad Stinson - Ruthie Prasil
Visit Idaho - Robert Millage - Kim Fetrow
Three Rivers Rafting - ROW Adventures
Mountain River Outfitters
After meeting and creating the concept with our clients, we moved forward with the editorial style of the visitor guide. To continue with the branding set forth with Visit Lewis Clark Valley, we combined a friendly handwritten font in the heading with a modern, easy-to-read sans serif body copy. Our color story speaks to both region's branding and divides the magazine sections by activity, making it easy to follow.
The guide's content is enhanced by the use of a navigation map for each section, giving the reader a sense of place and proximity and keeping featured activities highlighted. We designed a number-coded map for each section that can be used to visually navigate the region based on which activity or adventure they are seeking.
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