Marketing-And-Planning-01

The best idea begins with a thoughtful plan. It doesn’t do any good for you to throw your marketing budget into television, radio and newspaper if it isn’t getting results.

We carefully craft a message and theme, identify the best way to reach your customer, and implement your advertising campaign with well-constructed words and innovative images in the appropriate channels. When appropriate, we conduct surveys and facilitate focus groups to make sure we on the right track before spending your precious media dollars.

Marketing Plans & budgets

Want your marketing dollars to stretch farther? Then you need a good marketing plan. We’ll help you identify your target markets and how to reach them, analyze your strengths and weaknesses compared to your competitors and discover opportunities for growth. Then we can help you determine what portion of your budget should go where to make your advertising successful.

Media Buys

Negotiating rates isn’t the only thing we do. We also make sure your message is running when and how it should. Sometimes a television spot placed in the middle of the night makes perfect sense, but if it doesn’t, there’s no need to spend the money, no matter how good of a deal it was. Give us a call! You’ll be pleasantly surprised at the innovative ideas we have to target your customer.

Surveys & Focus Groups

Sometimes you really want to know what your target market is watching, reading and listening to. A custom-crafted survey, whether deployed online or in person, can help you know for sure. A properly facilitated focus group is useful for determining how much people know about something, what their perceptions (or misconceptions) are, and help identify misleading or confusing messages.

Branding

Branding is one of the most important aspects of business, large or small. Your brand is your promise to your customers. It tells them what they can expect and what sets you apart from your competitors. We will help you define your brand and guide you to business self-discovery.

Creative Writing

Whether you need content for a print ad, radio/television spot, website, press release, blog post or tidbit on Facebook or Twitter, badly written copy is simply not an option.

“The right words will propel a great idea toward success; the wrong words will doom a great idea to failure.”
– Golden Rule #31, The Best of Guerrilla Marketing.

We craft a message that’s written to attract the attention of your target market in the right media. We get to know you and your audience so we can write effective headlines, taglines and content for websites that help your search engine rankings. Oh, and we’re also really quite fussy about spelling and grammar.

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