Case Study: Up The Creek HVAC
About Up The Creek HVAC
The Need to Expand
Up The Creek HVAC came to us with a problem. They were opening a second location in a new market and were struggling to fill appointment times. They needed to generate enough new appointments to cover the costs of the expansion quickly but were unsure the best way to get this done.
After chatting with Kevin and BeckyJo, it was apparent that the majority of purchasing decisions for HVAC services were based on the location of the business, quality of work performed and communication with the client.
Location, Location, Location
We helped Up The Creek utilize Google My Business to improve their visibility with potential customers searching for HVAC services inside their service area. This provided the first touchpoint for potential customers to learn about Up The Creek and what services they provide.
A Professional Website to Seal the Deal
A common problem in the HVAC industry is the ability to communicate properly with prospective customers. Not only on the availability of technicians but also on timeframes for completion of work, etc.
Our approach to how we built their website was to address these issues head-on. Through the use of quality photography and clear and concise content, we were able to convey to proper message to their target market.
Reviews Build Trust
By encouraging happy customers to leave reviews inside of Google My Business, we were able to improve their location-based search ranking while building trust with prospective customers.
Generating Positive Interactions
Our approach with Up The Creek HVAC is no different than any of our clients. Our end goal is to create an online presence for our clients that generates a positive interaction throughout the entire purchasing decision.
In less than one year, Up The Creek HVAC earned 78 5-star reviews published to their Google My Business page and ranks first in Google location search for relevant terms.
Start Your Project Off Right
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